elite Toronto + Roxy: Follow your heart tour

ROXY “FOLLOW YOUR HEART TOUR” VISITS CANADA

Roxy RV invades downtown Toronto and Montreal, Canadian regional spokesmodel winner moves one step

closer to becoming Roxy’s first ever spokesmodel…

VANCOUVER, BC – The Roxy “Follow Your Heart” Tour made its debut in Canada last week with Toronto and Montreal Stops. The Roxy RV has been on the road for the last two months stopping at various locations across the U.S to inspire girls to follow their dreams and encourage them to enter the “Follow Your Heart” contest.

While in Canada, the RV visited the Quiksilver Store Toronto, Boathouse Toronto, Quiksilver Store Montreal and Orbite Sport just

outside Montreal to present stories of the inspirational women Roxy has nominated to help encourage other women to follow their hearts, dreams and passions. There was also custom tee shirt making, giveaways and DJ’s spinning Roxy’s favorite music at each location.

Girls across Canada and the U.S can enter to win by submitting a video online at ROXY.com. The girl with the most inspirational story (as determined by ROXY) will be given a $10,000 sponsorship to supply them with tools needed to take the next step in following their dream.

The winner will be the embodiment of all that is ROXY – daring, confident, naturally beautiful, fun and alive! The Canadian stops were an addition to the tour and allowed thousands of Canadian girls to learn more about the tour and contest.

As well, the only Canadian spokesmodel search was hosted in downtown Toronto at Boathouse on Yonge Street. It was one of seven spokesmodel searches happening during the tour to find the first ever ROXY spokesmodel! The Canadian search was presented by Verve Girl Magazine, Elite Models and z103.5FM and was a huge success with girls travelling as far as Montreal to enter. Our Regional winner, Maddi McGowen, will go onto compete against six other regional winners in the U.S to become the ROXY Spokesmodel. As the regional winner, Maddi also received at $250 shopping spree to Boathouse and a personal consultation with Elite Model Management. The spokesmodel will relay fashion trends online to viewers worldwide, a chance to model for ROXY and tons of ROXY product!

Check out Roxy.com for additional information or to submit a video application to become the Roxy “Follow Your Heart” Winner.